The Importance of Decreasing Website Bounce Rates
According to Google, website bounce rate is the time where you are able to access only a one page session on your website. If you have not been keeping tabs on your website bounce rate, then you need to do this as soon as possible. Now you should know that maintaining website views is a good start to achieving a higher conversion rate.
You should know that 45% is the average website bounce rate. So, if you are a website owner, you should aim for bounce rates between 40% and 26%.
Below are some methods where your website bounce rates can be reduced.
1) Monitor your load time
You should expect to get a higher bounce rate if it takes a very long time for any website of yours to load. The reason being that most people do not have the patience to wait for it while they are surfing the web. This is one reason why you must make it your goal to make sure that you will optimize your website. Now you are all the more able to increase your load speed if your reduce the sizes of your files.
Try utilizing NXPowerLite Coupon. This is one kind of file compression tool that helps in optimizing all of your files. This, in turn, improves your load time and thus decreases your bounce rate. Try also using the AJAX tool. This tool is capable of loading your web page faster because they enable third party content to load slowly in the background.
2) See to it that your website is easily navigated
You should know that your website design plays a significant role. Even if your website comprises several flash effects and themes, the usual website visitor has an average preference of website viewing.
Website visitors are more after easy navigation of your website, this is why your menu should be placed on top of your website. Always remember that a lot of visitors can just access various pages on one website, and this could not be yours. This is why it is important that you give your visitors an easy way to know where they should proceed by utilizing internal linking methods.
3) Stay away from popups
Yes, to a certain level, popups may be viewed as beneficial, but oftentimes, they just create a negative impact on the entire website experience of the user.
According to one study in 2013, it was shown that 70% of people do not like the idea of popups in websites.
If you still think that popups are a necessity, then you should just use them moderately. There are now a lot of plugins that only allow popups for a certain scheduled time or even during the time where the website visitor will get out of your website.
Popups are really useless when it comes to marketing your product, they just even increase your bounce rates.