Also called online marketing, it is the process of promoting a brand, products or services over the Internet. During the technology boom of the late 1990s, he says, the general outcry was, Oh my god, I need a dotcom unit.” When the boom turned to bust at the beginning of this decade, he says, there was a sigh of relief (See, the internet is not for real.”), and it suddenly seemed as though only those who did not get it” still had jobs.
When someone searches for a business online, they are ready to visit it, buy something, or at least learn more about it. But when someone hears a radio ad, it’s hard to say if they are in your target audience, or if they even care about what you are advertising.
CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it’s a less accurate measurement for advertisers looking to build brand awareness.
Separately, the Data Protection Act in the UK contains implications for storing list data and using certain lists, notably for private consumers, and for the marketing of particular services (for example financial services), and there are similar laws dealing with this aspect in different countries, so check the law as applicable for your own situation before buying and using lists.
As for job seekers, the service offered by MarketingCrossing is so invaluable that you’ll never really be able to put a price on it. They’ve put in months of work to go through all those other job sites and get virtually all the available marketing jobs — and only marketing jobs — for you to search through.