Beginning a Viral Marketing campaign can be the most fun and rewarding business you can operate. As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Beberapa pakar mengatakan bahwa pemasaran viral adalah model pemasaran dari mulut ke mulut (word-of-mouth/WOM) dengan media Internet.
Construct and launch a viral marketing campaign, it will ultimately fail if you don’t have good product. Distribution Mechanisms for Viral Marketing: Video clips, interactive Flash games, advergames, ebooks, brand able software, images, text messages, email messages, or web pages are all used.
Viral marketing has been able to successfully allow marketers to increase the value of free services online, because referrals are the major way that most people market with free services. It is especially attractive to smaller businesses or companies because viral marketing can be a cheaper alternative to traditional marketing efforts.
If you’re going to play in this space, it must permeate every aspect of your business model, from your R&D process to your pricing structure to your marketing strategy. Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success.
There are several successful viral marketing campaigns that you could choose to use when trying to get your message across. A prime example of this, and one which is often sited as the first viral marketing campaign, is the huge growth of the free email provider Hotmail.