Use of internet as an advertising medium where promotional messages appear on a computer screen Since the communication software (browser) reveals sufficient information about the site’s visitors, online advertising can be custom-tailored to match user preferences. It provides you with numerous benefits, including lower costs, robust targeting, and valuable customer insights, that are not available through other advertising mediums. Statistics show us that online advertising revenue has taken off stratospherically in the recession.
So the best way to start any online marketing campaign, is to start out learning from someone successfully marketing on facebook and then copy them step by step. The graph above is an AOL case study during Q1 of 2014 on how social media factors into online buying behaviors.
Social networking remains the most popular online pastime for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook and Twitter. The growing popularity of social media has recently turned sites such as Facebook and LinkedIn into effective platforms for paid ads.
However, it is generally beneficial to market online, as you will find that the costs involved are lower than usual, and you can reach a larger audience. For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites.
Some of the topics we are going to cover are advertising in social media, trends in online advertising, along with the multiple shortcomings of online advertising. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.