Many people who are new to internet marketing think that search engine optimization is one solution to insufficient traffic. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot’s Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web.
He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters.
In a nutshell, SEO covers the following aspects: respect for search engines and their rules, design of a web site, various components of internet marketing (pay-per-click ads, promotions, blogs, newsletters, catalogs), article submission (fresh content is imperative), reciprocal links, keyword purchase, and if you’re selling a product or service on a large scale basis, your internet marketing should also have affiliates.
He’s also featured writer and contributor on SEO & marketing industry websites such as Duct Tape Marketing, SEMRush, UpCity, WebDesigner Depot, AHRefs and Advanced Web Ranking, where he provides insight and expert opinion on the topics of search engine optimization, Internet marketing, and small business marketing.
They hire digital marketers as consultant or give SEO training to their staff from industrial trainers in digital marketing. All that matters is how much money you are making If you can’t convert your traffic into customers, you won’t be doing SEO for long as it will be too expensive of an endeavor.