Penn State’s AACSB-accredited Bachelor of Science in Marketing blends the disciplines of traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative. For this reason, we work with our clients to leverage our unique depth of knowledge in the field of digital marketing (including SEO , PPC , content marketing , retargeting, social media and more) to help them achieve their digital marketing goals through innovative campaign creation, strategy and management.
An internationally recognized symbol of excellence, this accreditation tells future employers that you have successfully completed a stringent, analytical, and comprehensive marketing degree program designed to make you an effective marketing professional.
Blog marketing , which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.
It’s all too easy to waste time, money and energy following a social media strategy that isn’t targeting your core users or isn’t of benefit to them when you do. Direct Online Marketing can tailor a social media solution that will benefit both your business and your customers.
Many librarians have started Weblogs and others are dabbling with social media tools such as podcasts, wikis, video-casting, photo sharing sites, social bookmarking, and so on. The acceptance of social media as a marketing tool is very recent but it has ushered in a fresh perspective towards online marketing.