IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications for the associated processes, products, and services. Public Relations, or PR, generally refers to the management of your business reputation, usually via media such as newspapers, trade journals, the internet – and radio and TV if you are a big company, or if you somehow become involved in a big issue of public interest.
Supply-side platform (SSP): A supply-side platform is a software system that allows publishers to offer their available inventory to ad exchanges and demand-side platforms ( DSP ). In this context, supply side refers to the supply of advertising space, which is what the publisher is offering.
Online advertisers can collect data on their ads’ effectiveness, such as the size of the potential audience or actual audience response, 19 :119 how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor’s view.
Rakuten touts that it allows customers to buy from people, not the internet.” With this in mind, it’s one of the few sites that allows you to retain your own branding and company name, while using Rakuten’s customers, checkout process and other services.
Sebagai penyedia layanan kesehatan yang lebih menggunakan internet dan menjadi lebih diterima sebagai alat perawatan kesehatan pemasaran, pemasar melihat perubahan dalam cara bahwa konsumen mencari perawatan kesehatan yang berhubungan dengan informasi dan dalam cara perusahaan dikelola dan penyedia layanan kesehatan memperoleh data hadir.