Perception is so important in dealing with other people in any aspect of human experience. Supply-side platform (SSP): A supply-side platform is a software system that allows publishers to offer their available inventory to ad exchanges and demand-side platforms ( DSP ). In this context, supply side refers to the supply of advertising space, which is what the publisher is offering.
Some people do a lot of complaining that the Internet advertising companies and web sites are literally taking over the Internet, they claim that every time they go on the Internet, there is some kind of Internet Advertising that comes up on their page.
The Relevance-Accessibility Model of Advertising Effectiveness (RAM) presumes that the primary purpose of advertising is to present information that will give the brand a relative advantage over competing brands at the time of brand choice (Mitchell 1993).
Alongside operating integrated, widely respected research into visitor numbers and sociodemographic profiling of internet visitors via NetMonitor, it also implements an internet advertising monitoring project, AdMonitoring, and the IAC professional conference on internet marketing, and provides expert analysis of internet market development in the Czech Republic.
Such growth could be jeopardised though if the crisis of confidence in Google continues to drag on. Several of the world’s biggest advertisers, including Havas Group UK , L’Oréal, AT&T and Verizon have all recently halted advertising on YouTube in response to concerns over ad misplacement and brand safety.