It is futile to find what the global online advertising industry is worth. An online retail outlet can easily be visible to innumerable customers across the globe than what a brick and mortar establishment of retail outlet is able to be – especially being backed up by an online advertising agency, the task even becomes easier.
There is a common misconception that online ads are of poor quality, when in fact digital advertising provides the opportunity to be highly engaging with video and other rich media Using flash and in-banner video ads can increase brand recognition and highlight your competitive edge.
So it’s no wonder that ad blocking hockey-sticked in popularity after it became clear that other mechanisms for protecting personal privacy—such as Do Not Track” (a function you can activate in your Web browser to request that sites not compile information on you)—were mostly ignored by the online advertising business.
A study conducted by Kantar Media Custom found that, while a full page ad was considered equally eye-catching as an interactive iPad app, the content rich iPad advertising outperformed print in three key areas: ‘like’, ‘entertainment’, and ‘informative’” (Mackay).
The Holy Grail of data reduction, if you will, (no offense to anyone with the metaphor I hope) is the ideal to close the loop between ad procurement and revenue booking which flows through the CRM (Customer Relations Management Tools) and several other conduits, but lets keep it simple at this point.