Marketing your website lets the world know who you are, what you are offering and how you are different. Interrupt marketing: Interrupt marketing , sometimes referred to as interruption marketing, is the traditional model of product promotion, in which people have to stop what they’re doing to pay attention to the marketing message or deal with it in some other way.
Most, if not all of the information you need is freely available on the internet – take time to look for it and learn – and ensure that your business explores and implements the many very cost-effective advertising methods available to you via internet media and the modern digital revolution.
The presumtion is that Internet users are actively engaged on a website until they exit, but dwell time is inflated by users who get interupted and exit from an attetention context but may not close out the browser or exit the page until much later.
In response to the online revolution, conventional printed sales and marketing materials of all types (from newspapers and magazines, to brochures and business cards) are becoming largely obsolete, as customers look to the internet (via phones, pc’s, laptops, PDA’s and in the future TV too) for quick, up-to-the-minute information about products, services and suppliers of all sorts.
Ideally appoint someone with strong marketing and communications experience and skills to be in charge of press contact, and channel press enquiries through this person, so that other less able staff are not placed in awkward positions or forced to comment.