The term internet marketing” includes all the different types of marketing that are intended to be distributed through the Web, as well as all forms of interaction with the internet audience. Using Switchboard’s enhanced merchant information – – rich data about a businesses’ product and service offerings – – Google will serve relevant content-targeted advertisements on yellow pages results and a variety of other pages throughout the popular online directory.
Email ads have specific rules – the CAN-SPAM Act of 2003, created to prevent email spam for users, authorizes a $16,000 penalty per violation for spamming individuals, which is why many email marketers in the US use an email service or software to make sure they are in compliance with the Act.
Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.
Rich media: Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual banner ad. Today, the term is often used for banner ads with popup menus that let the visitor select a particular page to link to on the advertiser’s site.
Our unique marketing toolset allows us to search for, find, rate, and rank the top social media players in your local or targeted travel and tourism industry, and then connect with them to make use of invaluable (and usually free!) word-of-mouth advertising opportunities.