There are many options to consider when it comes to promoting your business online through search engine marketing and deciding which online advertising options are right for your business to get the best return on your investment. The key benefit of Facebook advertising you have the ability to target your audience with precision demographics. The websites you visit work with online advertising companies to provide you with advertising that is as relevant and as useful as possible. You should use these other forms of online advertising at points of your conversion funnel where you are losing users to guide them back to your website.
This creates a whole new role for the consumer in the world of online advertising. One of the most popular technique of advertising in order to attract your target audience, is to place your ads on other websites that are somehow related to your site, and at the same time are also popular amongst your targeted audience.
This would make the online advertising market the second largest in the country, behind TV. Online advertising currently makes up only 11.2% of the market, so for it to be the second largest revenue generator is some feat. If you do not take the time to establish your brand’s online presence, it can easily become forgotten or overshadowed by its competitors.
Business research firm eMarketer predicts that spending on online advertising in the US will increase by 13.9% over 2011, while online ad spend will reach $25.8 billion, surpassing print advertising which will only reach $22.8 billion. Specifically, Kraft has Online Marketing Tools enlisted high-profile partners and personalities like Pro Football Hall of Famer Joe Montana, sports journalist Erin Andrews and celebrity chefs Patrick and Gina Neely to champion the cause.
Most online ads are not targeted to you as an individual, but rather to data categories – such as your demographics (probable age, gender), interests (automobiles, travel, etc.), location, or online surfing habits through your browser. A Web banner or banner ad is a widely used form of advertising on the Internet.