Elevate the firm’s overall credibility in the eyes of the community and amongst its prospect groups. Many thanks to the law firm Costello McMahon & Burke in Chicago for their festive assistance in making this video. Joint partnership with a local firm – finding a firm that has already established credibility will benefit a lot. Being aware of the various types of work that a branding and marketing firm may perform on your behalf should help you better identify specific marketing objectives of your company.
One way in which we have seen law firms address such issues is through the development and dissemination of e-newsletters. Specific areas of the firm’s legal expertise that are buried deep inside a firm brochure or web site do little in communicating how the firm can help an individual or business in more ways than they might have otherwise thought.
Marketing mix indicates an appropriate combination of four Ps for achieving marketing objectives. Market segmentation is a new customer-oriented philosophy and is consistent with modern marketing concept. In our over 20 years of marketing law firms, one of the most often expressed concerns by managing partners is a fear that they are leaving money on the table.
It also enables the marketer to utilise the available marketing resources effectively as the exact target group is identified at the initial stage only. Identification of consumer needs should be the starting point of marketing activity. Now, there is nothing unusual about this – many firms have sales materials that describe the range of their services.
My point is that the competitive advantages gained in the form of cost-savings and increased legal marketing capital cannot be ignored. The firm you pick should use consumer research to understand the motivations and attitudes of your customers. The marketing firm selects the most promising market segment and concentrates all attention on that segment only.