MSc In Digital Marketing

We believe culture, experience, and understanding through data accelerates innovation and drives digital marketing results. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.

Digital Marketing shouldn’t take an arrogant stance that it will prevail in place of all ‘traditional’ advertising, but rather is there to enhance it. Social Media marketing for example has the ability to reach new (and previously untapped) demographics, so it should be viewed as complementary rather conflicting.digital marketing

Beberapa trik dan informasi digital dapat digunakan oleh suatu digital agency, mulai dari optimasi website dengan menggunakan teknik SEO ataupun peningkatan aktivitas social media yang mampu meningkatkan keterlibatan, dan kedekatan dengan itu mungkin salah satu efek yang diinginkan setiap perusahaan, karena secara tidak langsung para pengunjung atau visitor itu juga akan mereview mengenai perusahaan tersebut.digital marketingdigital marketing

In addition to standard marketing strategy methodologies and questions ( quantitative and qualitative ), external stakeholder interviews for Digital Strategy may include usability testing , an analysis of how effectively external stakeholders can use the online assets developed by a company for their intended purposes.

Now while it’s easy to look at online marketing as a commodity where all pricing is based on a simple set of factors and is exactly the same, the truth is much of digital marketing pricing is based largely on experience and knowledge gained over time.