If I could solve those mysteries, then maybe — just maybe — I could reverse engineer virality. Description: Viral in literal sense means anything which spreads fast (across users). On the internet, viral marketing is a marketing technique that induces web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth (like a virus) in the message’s visibility and effect.
While the messaging and strategy ranges radically from campaign to campaign, most successful campaigns contain some commonly used approaches. Due to the large amount of email people receive daily, viral marketing messages may be viewed as spam. In viral marketing, the decision to participate and share always comes from the user, and so it never comes across as invasive.
While viral marketing is often spread through social media, it can also be through word-of-mouth or person-to-person marketing. Simply put, marketing is any action that puts your company or its products in the minds of potential buyers of your goods and services.
Social media is also the great equalizer: Any company can cut through the clutter, regardless of brand awareness or marketing budget. Blogs (in English weblogs – a mixture between web for internet and log for log-book) in their various versions are probably known to most internet users by now – these can be used indirectly regarding viral marketing.
There’s nothing about videos that makes them inherently more viral than any other kind of content. Old Spice continues to be the gold medalist of viral marketing with their humorous and odd-ball efforts. The ALS association didn’t invent the ice bucket challenge, but they sure did took advantage of it to create an awesome viral marketing campaign that soaked the world”.