Pay-Per-Click advertising is literally paying search engines (such as Google and Bing) for clicks to your website. In fact, it might not always be a good idea to use LinkedIn as your first method of promoting a piece of content using pay per click ads. We help you identify the path leads take from click to conversion, the lifetime value of your campaigns, and future strategies worth pursuing based on data trends.
In fact, companies that have optimized landing pages targeted to specific search terms can increase conversions by 400% or more. PPC is cost effective and benefits the advertiser as they are only charged when a user clicks on the ad. This is essential for small budget companies as money is not being wasted and only spent on what is being utilized.
While Pay Per Click seems like a good idea, there is also a big risk for PPC fraud. The Econsultancy Online Classroom provides all the advantages of our face-to-face training, with the added benefit of a flexible, online format that allows you to learn wherever you are.
The network also assists advertisers by offering them different tools that they can use to enhance their marketing campaigns including tools for keyword research, tools that can improve conversions and a whole lot more. Out of all the online marketing techniques, only pay per click advertising gives you the ability to get traffic within minutes of starting a campaign, as well as a way to test all of your results.
You’ll also learn how to become better at both roles-a more seasoned search marketing expert and a more effective writer. LinkedIn Sponsored Updates essentially work like a Boost Post ad does within Facebook. This happens when one person clicks your link over and over again, and you having to pay for each click.