The promotion of products or brands via one or more forms of electronic media For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet , social media , mobile phones and electronic billboards, as well as via digital and television and radio channels. Identify how data is used to map marketing back to channels and the consumer journey. Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. I recently started an entry level job at an advertising agency so hoped it would give me a good overview of the basics.
While not required, it is recommended that all students undertake the AdWords Certification exams upon completing the Digital Marketing Course. A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing.
You may also get an opportunity to do Digital Marketing internship with any of our corporate clients based on your availability and their requirement. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
This course is intended for those with an interest in digital marketing, and does not require any previous experience of the subject. The way in which digital promotion is enforced is another interesting property. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them.
Understand the opportunities and challenges presented through the disruptive digital environment (15%). With more and more digital strategies coming to light, campaigns have developed to better target through consumer behavior by understanding metrics. We will begin your program with you creating your own blog so that you can apply the learnings of this internet marketing course practically.