This paper presents an extensive understanding of the nature and purpose of advertising using the kind of medium – the Internet. Television continues to be the largest source of profits for advertising agencies. Cell phone advertising is the ability for organizations and individuals to advertise their product or service over mobile devices. In line with a functional view, the Internet and online advertising now constitute the fourth media channel or platform.
Furthermore, this form of advertising also includes banners and advertisements that can be inserted as a video on a website; it shown to attract double the amount of users than plain text or images. Zenith Media’s new Advertising Expenditure Forecasts report has predicted that global internet advertising expenditure will grow 13% to reach £163bn ($205bn) in 2017.
One major benefit of online advertising is the immediate publishing of information that is not limited by geographic or time constraints. Google soon added AdSense, a system that goes beyond search-results pages and places sponsored” (ie, advertising) links on the web pages of newspapers and other publishers that sign up to be part of Google’s network.
Even during the season that were not holiday related more Internet advertisements were used for many companies. Choose the internet advertising company that can help you market your product or services. When writing online advertising always remember you have just seconds to capture interest.
Now there are other means that internet advertisements are being displayed on the internet for people to see. Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, easily, efficiently and affordably reach your target public.