The inbound search marketing team at Bluetent is dedicated to creating the most effective search strategy for our clients by increasing qualified traffic and conversions. Ethinos Digital Marketing is a boutique firm with unique hands on approach to helping clients with all aspects of Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Design, Mobile Marketing and Email Marketing.
Online businesses working on improving their SEO can positively impact rankings with on-page optimizations and off-page efforts Paid search results can be more directly affected, but are still subject to algorithmic ranking factors such as quality score.
SEM uses paid advertising with AdWords or Bing Ads , pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done.
PPC has a distinct advantage over any other form of marketing in that you will only pay when a person actually clicks on your ad. This means that every dollar of your PPC budget is spent on people who read your ad, considered it relevant, and then visited your website.
Although Search Engine Optimizing can be considered a passive activity-because customers have to be looking for whatever you provide before they will find you-it can still be very effective because there are so many people looking for things on the web.