In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible. The world of SEO consultants is full of folks that want you to believe SEO is a black art that’s all about tricking the search engines. Big Brand campaigns are far, far different from small business SEO campaigns that don’t have any links to begin with, to give you but one example.
At it’s core, SEO is about researching information to gain insight into your audience. One very affordable and easy to use service available these days is social media marketing. The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.
This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or PPC in isolation. I am confident about the value of the text, the media and the role of all content” in marketing.
Market Leader Plan with Earned Media: For businesses who want to both target a large number of keywords and launch a content marketing program, this plan is for you. SEO for Growth will provide you with all the strategies and tactics you need to build a Google friendly website.
Test your keyword strategy in PPC before committing to long-term SEO strategies. Benefit from the experience of the 1&1 advertising experts in Search Engine Marketing. You can’t consider SEO as some sort of ‘event’ that you do every so often, just as a business can’t put off routine maintenance of their equipment and expect it to function properly.