Internet provides small businesses with opportunities to create low budget marketing campaigns that reach a bigger target audience. Because there are many forms of returns” (sales, increased brand awareness, etc.) Business owners looking to make the most of their marketing dollars must identify appropriate metrics and make sure their marketing efforts measure to their satisfaction.
Your business will have a dedicated marketing consultant responsible for its outcomes, working with the management team – or just you – to deliver consistent marketing messages to your target audience, lead generation campaigns and drive your sales team’s performance by boosting their resources.
This may be in terms of the size of the business, the number and type of clients you’re servicing, the revenue your business is generating, the type of work you are doing, and even the number of hours you’re working and whether or not you have any help.
As a minimum a small local business should have a basic website describing what the business is about, what you offer, what makes you different, a map / directions so that people can easily find you, opening hours, contact numbers and an email address.
A convincing (and free) marketing strategy you can use to sell your service or product is by telling true, credible stories (hopefully that include awesome facts and incidents involving your product)—give specific and practical examples of what you have accomplished for clients.