We have all heard of business plans and their importance when starting a business. A good marketing plan should begin with an evaluation of the entire potential of the market for each product/service category and include an analysis of consumer behaviour, the competition and their offerings, and the strengths and weaknesses of the company as a competitor.
Marketing gurus often refer to it as differentiation.” Academics who fancy themselves as marketers – they’re the ones who write marketing textbooks – prefer to call it a USP, your Unique Selling Proposition What they’re both taking about is more correctly described as the Wow!” factor.
Since 2002, a series of federal investigations have found fraud, abuse, loopholes, and a lack of oversight in federal small business contracting, which has led to the diversion of billions of dollars in small business contracts to large corporations.
The wise business owner and sales pro who takes this information and runs with it will be in striking distance of dominating their market, making their competition impotent – even small businesses and sales professionals that have been doing this for ages – are ending up with a lead and business producing machine so powerful that you’re actually able to take a few days off each week because the system runs itself.
Small businesses are finally beginning to understand the importance of bringing in expert level marketing support and strategy services and are outsourcing to freelance and executive counsel again for the first time after nearly a decade of declines.