Digital marketing accounts for half of all marketing and advertising spending in the United States and is projected to exceed TV advertising in 2016. Formerly Head of Digital at Lexis Public Relations she has over 16 years’ developing social media strategies, working on digital transformation projects and developing customer engagement strategies. The latest report identifying the MSI the main five research priorities for 2018 -2018 has been the source of inspiration for our students taking part in the elective Master course Advanced Topics in Digital Marketing.
This will go hand-in-hand with our collaboration of tapping into your unparalleled lodging experience and our marketing expertise. The course helps make sense of the rise of digital by examining the technological evolution that has driven social and behavioural change.
If you would prefer to study one of the specialist digital unit awards as part of your Diploma in Digital Marketing in place of the Digital Marketing Planning unit, this is possible. Should you need any assistance, there are specialist technicians on hand to support you in using the facilities.
The programme offers opportunities to gain professional certification awards and will prepare you for roles in digital agencies, large companies and SMEs or for self-employment. In addition, this course was also ranked in the top five courses across multiple MOOC providers.
On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.