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Law practices must get creative in developing marketing programs that dovetail with what they are all about. Marketing can be a huge boon for any law firm, but it can also be a huge waste of money if you don’t do it correctly. In conclusion, it can be said that market segmentation offers benefits not only to marketing firms but also to customers.
Through marketing orientation an organization will understand the needs of its customers and understand the market conditions in which it operates. Product is the most powerful competing instrument in the hands of the marketing manager. So the other advantage of working with a boutique firm is the attention that is given to all clients, because every client is important to the firm.
AU such decisions need to be taken by the marketing division of the Organisation. Growing a law firm is not unlike growing a plant, in that it needs constant exposure (in the case of a plant, to sunlight, water, and …
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