Marketing is changing rapidly in a world where technological advances are made on a daily basis. Connecting the dots between marketing and sales is hugely important – according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment.
Industry Project: You will choose the consumer segments from your existing campaigns which are most profitable basis list analysis, and decide which of these segments combined with the effective marketing communication would work best for remarketing.
Many marketers consider the Social Media as a headache rather as an opportunity; Social Media give much power to their customers, make traditional marketing communication less effective and it is not always clear what are the options of businesses as to using these as Marketing tools.
Building upon this, the purpose of the Marketing Strategies & Metrics module is to motivate students’ appreciation of current needs for marketing metrics and to develop a comprehensive understanding of strategy-based performance measurement frameworks.
Neil is a columnist for New Media Age, a regular keynote speaker across Europe on content strategy, emerging media, digital commercial strategy and social technologies, and writes regularly to BrandRepublic, FutureLab, Marketing Week, Mediatel and Canvas8 amongst others.…