How to Retain Customers
Keeping the interest of your customers is vital for any business. A constant customer base that you are sure will return will reduce the efforts put in marketing therefore other major aspects of the job will be sufficiently covered. There are steps that can be taken to ensure that customers are retained. Knowing their names, always updating them on news and promotions, being above the competition and appreciating customers by thanking them are key in customer retention.
It is good to keep in mind the names of your customers as this will make them feel valued. If this is a customer that regularly shops for something, get to remember their order even if you know their name as this will keep them interested. Making an effort to know the customer more should be the next step. It does not mean that you become the best of friends, rather make a point of making small conversations with them even small talk can do the trick. Doing this will ensure that they feel at home and they will definitely come back.
Updating them on developing news and promotions is also a good idea. This technique is crucial to keep past clients on their feet about issues. This can be done by circulating flyers around the neighborhood, advertising on a board outside the shop or using social media to reach such clients. Through Facebook marketing, a larger market can be reached. Creating a Facebook page will ensure that your customers will get an opportunity to follow you. In order to keep previous clients informed, mailing them or dropping brochures or newsletters at their postal addresses is a good idea.
For a business to be able to retain its customers they need to keep up with the competition. While some customers prefer better deals and they can change between alternatives, some do not mind high prices. It is good to keep up with competition while ensuring that you offer the best deals. It is advised that focusing on competition and uniquely meeting the customers demand are equally considered.
Offering incentives to maintain loyalty is another key point. Giving a discount to a loyal customer will lure them to visit more often and thus increase their loyalty. Loyalty discounts are given out to loyal customers with a certain number of purchases in the food industry.
When customers are thanked for their service, they keep coming back. They will feel appreciated therefore in return they will keep visiting.
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