It also includes using legitimate techniques like viral opt-in email, viral ebooks and reports, viral ecourses, and many more. Viral marketing works on the principle that people will inform others of something they find amusing, interesting, or otherwise worthwhile of their time and then those people generally tend to tell other people and so on. The purpose of viral marketing is to attract a large amount of awareness to your website/business/brand and this awareness will turn into traffic and positive business for your site.
Viral marketing relies on other people to get involved,so you can learn the ways to help motivate them and can feed them the information and campaigns that are mostly likely to spark their interest, but ultimately you have no control over what they do with it.
To make the Viral Cycle Time as short as possible, we can apply the same thought process that we use in Building a Sales and Marketing Machine , where we look at what are the customers motivations and negative reactions as they flow through the viral cycle.
FOX Television used a very interesting form of viral promotion during the promotion of the first season of Terminator: The Sarah Connor Chronicles Online ads and episodes of several different FOX shows had a barely-visible pair of glowing red eyes that could briefly be seen before disappearing.
Off the Internet, viral marketing has been referred to as word-of-mouth,” creating a buzz,” leveraging the media,” network marketing.” But on the Internet, for better or worse, it’s called viral marketing.” While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won’t try.