Quirk and The Red & Yellow School bring you the 5th Edition of eMarketing: the essential guide to marketing in a digital world. Remember your goal with these internet marketing strategies is to capture the curiosity of your prospects and get them to take action (like opting in to your list by filling out your form) so you can continue to market to them down the road, to build rapport with them so eventually they will buy from you (this is how you monetize your list).
We will see how to build the marketing plan, what is its structure: after we will see how to build the traditional marketing plan, we will take a look at the e-marketing plan and see how the unique features of the internet will require some changes in the approach of writing a marketing plan.
If you choose video marketing as one of your primary marketing methods, there is also incredible software available that will allow you to essentially duplicate your videos around the internet in different forms and version and on different sites (YouTube is only ONE of the online video sites out there).
In view of the rapid expansion of new technologies in the tourism sector, the Handbook also provides practical information on latest trends and developments in mobile marketing and social media, as well as detailed insight into the measurement of effective e-marketing strategies using the latest technologies.
The following topics will be covered in the course: types of e-marketing business models, such as B2B or B2C, and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; E-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.