Technology and the Internet have revolutionized all aspects of the advertising industry. With this innovation, internet advertising have gained significance in promoting the company’s products and services and have considered that the medium have been successful in providing the company to have instant interaction with the consumers which marked opportunity for the company to save time and money (Kameya & Zmija 2002).
This curriculum could be supplemented with courses such as a Communications class for online press releases and advertising communications, a Graphic Design class and a Website Programming class for marketing majors, an HTML editing class, and a course on online Pricing Strategies and their relationship to financial analysis.
According to Pricewaterhouse Cooper, the ten largest U.S. companies in terms of digital ad revenues control 71% of the market, and the next 15 companies hold an additional 11% market share The largest companies provide an excellent gauge of overall industry conditions.
The problem, though, is that nowadays we are so saturated with advertisements that we barely pay any attention to them, therefore, if you want to advertise online you must first consider the other options such as Google AdWords or advertising on social networks.
Advertising on social media networks can take the form of direct display ads purchased on social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.