Viral marketing is a method that encourages customers and users to recommend certain offers and services. So for example, videos seem to have a high emotional arousal rate which means that they are more likely to be shared. When starting your viral marketing campaign, you may find that is not something that happens overnight. Istilah viral digunakan utuk menggambarkan penyebaran pesan yang sangat cepat dan luas seperti virus pada komputer tetapi pemasaran viral tidak boleh disamakan dengan virus komputer yang merusak perangkat lunak komputer.
Some companies have the software ready to download and include installation pdf files along with installation videos. Viral marketing usually uses techniques like joining social networks, building profiles, writing blogs and making videos. I used Odditly (google them) before hiring my current marketing company which worked out for my budget!
There is some magic however in successful marketing; a subtle blend of knowing your target audience and what will both be memorable and yet not overshadow the key elements that you need the target audience to remember. The experience working with video sharing websites for a number of years has enabled us to help several companies to maximise their presence and create a viral buzz about their brands with highly effective ROI.
This may not seem like a very sound business practice as there is no immediate profit in giving something away for free, but viral marketing campaigns rely on patience. Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing.
Viral interaction is finest turned on through social networks to enhance web traffic to a site. It depends on the online marketer or company owner to determine and choose the very best of viral marketing methods based upon their corporate brand and goals. That said, some viral marketing campaigns have succeeded depending only on organic reposts and social sharing.