Viral marketing went from a flashy buzzword for an unpredictable internet meme to a much sought-after strategy, years ago, but that in no way means it’s old news. An effective viral marketing campaign uses both non-interactive media such as articles, videos or podcasts and interactive content like web-based games or alternate reality games (ARGs) to get the message out. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.
Rewards and financial incentives often play a role in viral referral campaigns. Set aside some time in the next few weeks to try and think of some great viral marketing tactics that you can employ. But there’s one great example I’d like to share with you where a business employed a viral marketing campaign without much use of the internet and on a very small scale.
However, whilst understanding the psychology viral marketing doesn’t guarantee that you will engineer virality, it can certainly go a long way to helping your content infect the masses! Sebagai sebuah model atau cara, pemasaran viral dilakukan kemudian dan dikembangkan oleh Steve Juvertson dan Tim Draper dari perusahaan modal ventura Draper Fisher Juvertson pada tahun 1996.
Viral videos may get a lot of hype, but in reality, any kind of content can go viral – a photo, an article, a fundraising campaign, even an entire website. This video is memejacking the Screaming Marmot” video that went viral when someone dubbed a man screaming overtop of the animal’s yelp.
After the intervention of Web 2.0, many web start-ups like Youtube, Myspace etc, have used this buzz marketing with the help of the social networks developed by themselves. Chicago-based writer Jason Ankeny is the executive editor of Fiercemobile content, a daily electronic newsletter dedicated to mobile media, applications and marketing.