Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. In the next article in this series, Viral Marketing Techniques the Typical Business Website Can Deploy Now,” I’ll move from theory to practice. However Viral marketing if done right can be a cost effective way to get the word out about your business and get customers buying although a lot of people talk about it they don’t do it very well.
You could also offer one or two free products that are only available to customers who entice people in their social network to buy the viral product. Viral marketing is dependent on peers passing the information on to multiple others via online social networks.
These websites will generate traffic flow much better than advertising campaigns. YouTube shows to be another vibrant social networks platform that is extensively made use of to produce a viral result on video contents. While some might feel it’s bad to create nightmare-inducing” content, more likely than not, Mt. Dew’s mission to go viral was completed by knowing the brand sought out to be weird, bizarre and make people (fearfully) scratch their heads.
Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity. Instead of focusing on analysis of the most successful campaigns, the authors look at the characteristics of a wide range of campaigns.
As for the dispersion strategy of the videos created by brands, we have two focus points: the shown or the concealed. These approaches are often used in combination to maximize the viral effect of a campaign. Just like commercial jingles and cartoon cereal mascots, viral campaigns are memorable because they dovetail with forms of entertainment that people already enjoy.