Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. Whether it’s an unexpected client departure or an expected seasonal slump, don’t dwell on the negative, see it as an opportunity to experiment with your marketing. Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database.
With Facebook, a local SMB can geo-target its immediate trading area which is often just a 3-5 mile radius from its business. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who’s looking at your site.
One of the most common marketing mistakes that small business owners make when trying to create their own marketing materials is talking about themselves instead of talking about the customer. But Mark Hopkins, marketing director of Kia Motors, was in favour of the use of free listings.
If your advertising budget is limited, and public relations to add your media and industry contacts are a good idea. It should contain any developments within your business that are essential for business success. With several hundreds of millions of blogs in the world today, you might ask why your business even needs to bother with creating and managing one of their own.
Marketing – as in promoting your company – happens beyond ads, websites, social media or events. Without a plan and strategy, you have too many opportunities” coming at you with no way to filter what makes sense for your business. Your online strategies are what every online marketers need to keep going in this online journey.