Understanding Online Advertising AdChoices

With an increasing percentage of the consumer demographics opting to shop online, internet advertising is now a multi-billion dollar industry. Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually over a specified time period, irrespective of the ad’s visibility or users’ response to it. One examples is CPD (cost per day) where advertisers pay a fixed cost for publishing an ad for a day irrespective of impressions served or clicks.internet advertising

Untuk saat ini bisnis online yang paling utama adalah sebagai wadah promosi tingkat pertama (1), saya mengatakan promosi tingkat 1, karena tingka laku konsumen saat ini sudah mulai mengarah kepada internet sebagai pemberi rekomendasi, artinya bahwa setiap konsumen yang hendak membeli sebuah produk, sebagai bahan pertimbangan konsumen akan mencari informasi tentang harga dan kualitas produk tersebut melalui internet barulah kemudian melakukan pembelian.internet advertising

While total Internet advertising revenue will surge at an 11.1% CAGR to reach US$260.4bn by 2020, the full potential of the sector will remain unfulfilled, as consumers turn to ad-blocking to overcome their frustrations over ads’ impacts on their loading times and data consumption.internet advertising

In using global advertising, companies hope to create consistent brand images worldwide, spend less marketing resources in producing unified appeals, and use only one or a few international agencies to handle the company’s entire advertising (Harris 1994; Mueller 1991 Englis 1994).

Aside from its known effectivity, advertising on the Internet is also recognized to be a lot more affordable than the rest of the traditional methods there is out there in the market; considering the huge results and response you can get from it. Your investment is truly worth it with advertising on the Internet.

Leave a Reply

Your email address will not be published. Required fields are marked *