In my experience and research, I’ve found that viral marketing can be a positive or negative advertising method. The secret to making an information product like an ebook viral is to make it easy to distribute. There is a chance to fail, be prepared for it. For each content creation there is a chance that it not will be viral. It is not necessary to create a viral sensation, you need to create an useful, entertaining and relevant content where your audience will enjoy and spread it further, increasing the availability and exposure of your brand.
Viral marketing methods are formed through word-of-mouth interactions and internet marketing while leveraging on different kinds of media online. Sony launched a dismal attempt at viral marketing for the PSP in the form of a blog titled All I Want for Christmas is a PSP.
During this explosion of internet growth the ideas of viral marketing are only increasing. Therefore it is considered as one of the most powerful methods of internet marketing and advertising Today. As I said before, there are times when viral marketing works and times when it doesn’t.
One of the biggest problems of companies attempting to go viral is not knowing why they want to be in everyone’s social media feed. Article marketing is not yet fully understood as being one of the best ways to advertise your website: even better than pay per click advertising.
Information about how to enhance the viability of using viral marketing for informational products is also provided, along with how to develop those products in the first place, and how to get started. For this reason, the ebook is an ideal product that can be sold through the processes of viral marketing.