Many viral ad campaigns have capitalized on the massive popularity of viral videos. He argues that some people are spending too much time trying to manufacture viral content that has nothing to do with the brand, and reminds small businesses especially that good old fashioned word-out-mouth allows your customer base to organically evolve into your marketing department.
If you can get that kind of viral movement which is synonymous to having multiple branching out levels as in an old Pert commercial, it does not really take very long to spread your message, but you have to have the three keys that we just talked about.
Another example for viral marketing was the computer game „Moorhuhn – even during lunch breaks, on schoolyards and in recreational time Moorhühner were taken down from the sky and were thus spread further, while using it or consciously by providing links for downloading it. At the bottom line, only the game was remembered.
This, of course, takes research into what the potential sales of your goods or services might be as well as understanding possible pricing margins and the profitability that is possible for the given market; the costs of marketing can‘t be such that your efforts won‘t pay for themselves in the long run.
Viral media specialists can act independently, working with online chat rooms and other resources to create a custom viral marketing campaign specifically for you, or they can be incorporated into teams to help give a boost to more long-term marketing efforts.