Due to its ability to generate extremely a high, rapid response rate for a relatively low cost compared to traditional marketing methods such as direct mail, viral marketing is a very popular and powerful medium. By definition, viral content is self-perpetuating and requires little or no additional investment in the act of moving it through the Web from one person to another. But, it is always better to get adhered with the marketing ethics before designing a marketing campaign to stay on the safer side.
I’ve been following the viral models that both you and Rahul Vohra have developed. They point out that the well-known examples appear to press home particular practices because no-one bothers to look at the failed campaigns which also had the same characteristics.
With The Man Your Man Could Smell Like” campaign in 2010, their ad received more than 52 million views and continues to be a marketing theme for the company. Watchmen has begun a small viral marketing movement with a website for fictional newspaper The New Frontiersman.
Though both campaigns generated a lot of press, it does not necessarily mean that they helped increase profit. Obviously the most important part of any marketing scheme is the product itself-some things sell themselves and simply need to be introduced to the public to be recognized for the value they have.
Another one of the Seven Ps that is not as vital today in the Internet- driven world (but still bears thinking about) is the place—either where you will be presenting or obtaining the products you will be marketing. Viral marketing existed way before ‘viral marketing’ if you were a marketer, I’d say it was doing your job.