Viral marketing is a method of promotion that involves the dissemination of messages from person-to-person without the involvement of the originator. There are three criteria for basic viral marketing; the messenger, the message and the environment. But viral marketing can still work for products that do not meet these criteria if you can generate an adequate buzz for them. These days, artists make music videos under the assumption that they will only be viewed on YouTube.
As part of our viral marketing package we offer video virals from conception to production and then promotion on sites such as YouTube, Metacafe, DailyMotion, Facebook, Digg and others. Many entrepreneurs reading this post will realize that they may not have the means to achieve true viral growth (where they have a Viral Coefficient of greater than 1). Rather than giving up, it is worth considering a hybrid viral model.
A viral video may very well generate a lot of buzz but it will still not make the consumers purchase the product. Any company that wants to succeed in viral marketing needs the services of a skilled web designer to create websites and other online materials.
In stark contrast to viral entertainment, the viral giveaway is potentially attainable by any business large or small, local or national. To one degree or another, all successful viral marketing strategies use most of the six principles outlined above. According to the American Marketing Association, the campaign drove in 28% more customers than the previous year.
The expansion of various social networks, such as Facebook , Instagram , and Snapchat , has contributed to the effectiveness of viral marketing. An important factor that should be considered at viral marketing is the ability to bring real benefits to improve sales of your products or services.