Getting your brand noticed via social media grows more difficult with each passing day. The basis of the viral marketing idea is for it to be outstandingly obscure or unusual. Essentially it describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the messages exposure and influence.
Our innovative events and integrated marketing campaigns strike a vital balance between creative communication and proven marketing tactics. But considering that your costs are nil or close to it as compared to a traditional campaign, this is still a remarkably inexpensive type of marketing campaign to participate in!
Yang membedakan WOM dan pemasaran viral adalah media yang digunakan dimana pemasaran viral menggunakan media elektronik dan WOM menggunakan media langsung antar orang. The essence of creating something with viral potential boils down to how relatable it is to your audience – they need to feel something, to have a reaction to the campaign, whether they are amused, informed, uplifted, frightened….
Politicians hope that by pointing out an outrageous statement, the video will go viral and cause others to develop a negative attitude toward the targeted opponent. Viral marketing works because it’s so simple and inexpensive, so use a digital format to make copying easy.
Understanding the psychology of viral marketing can be the difference between your message going unnoticed and becoming the next internet sensation. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download.