The majority of us likely consider ourselves rather up to date on the topic of internet marketing , that is also referred to as website marketing, web marketing, i-advertising, or e-Marketing. My interests lie in web marketing, new technology and everything that comes with it. Often I read things that can be applied in one way or another to my job, and I will use this blog as the place where I consider new web and social technologies, and how those can be applied to marketing for small and medium businesses.
Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details.
It really is also where the majority of the sales will result from and where the traffic will be directed to. Which means you will need to possess a distinctively constructed web site that is well structured, internet search engine optimized with the appropriate key words and description, contents and graphical wealthy, and has got the marketing elements to enhance these potential customers’ conversion ratio.
However, before I graduated, I never realized how truly broad the world of marketing is. Sure, I took different courses focusing on different aspects of marketing, but those were all sprinkled in between various business strategy, finance, legal and international courses.
As well as digital marketing being highly dependent on the Internet is that it is subject to a lot of clutter, so it marketers may find it hard to make their advertisements stand out, as well as get consumers to start conversations about an organisations brand image or products.