If you are an IP legal services professionals who wonders why all the web marketing efforts you have made did not get you the clients you wanted, I want you to think back and reflect on the mistakes you may have made and what you can do to rectify them. Think about things like; how easy is it to get around, does it provide the information you need, and like any other marketing campaign, exploit the good things you find by using them yourself, and nix the bad things. My website was in need of SEO, new content, refreshment, of a marketing strategy … all this in a short time and for the right price.
Because Straight North provides Internet marketing services, we build websites on a foundation of SEO best practices — keyword research and strategy, site map, internal links, content, title tags and more — to improve your ability to generate high-quality traffic and sales leads.
When you take out some time and effort to improve your business’ web site search engine visibility, you will notice a pretty huge improvement. Several industry case studies have compared the cost per lead (or acquisition/sale) of different online marketing techniques, as well as marketing options more broadly, including both print and broadcast media.
It really is also where the majority of the sales will result from and where the traffic will be directed to. Which means you will need to possess a distinctively constructed web site that is well structured, internet search engine optimized with the appropriate key words and description, contents and graphical wealthy, and has got the marketing elements to enhance these potential customers’ conversion ratio.
Contact us to learn more about the role of directories in a comprehensive Internet marketing strategy. If your marketing knowledge comes from the school of hard knocks or if you’re new to business, these conceptual marketing tools enable you to allocate marketing dollars in a new environment.