Stock Photography 101: Your Ultimate Guide When Choosing Stock Photos For Your Business
First, let’s define a stock photo or stock photography. Stock photo is a digital or electronic image of common landmarks, places, people or events that are sold and bought on a royalty-free basis taken through stock photography which is used for business or creative purposes. While it is true that there are some issues associated with the use of stock photos online particularly in eCommerce, proper usage of stock photos could benefit businesses, especially small business owners when it comes to cost and convenience, instead of hiring a professional photographer to provide good quality photos. The most common stock photos seen online include people, animals, food and travel destinations, and designers or business owners can just search on a large database of stock photos and easily find good quality photos that is best for a particular project.
Stock photography is not just beneficial for small business owners or designers, they are also beneficial to small time photographers, a source of steady income because of small royalty fees or payments. Professional photography is really expensive and its cost may consume a big part of your small marketing allocation. Almost two hundred images can be used by a small business to comply with a decent social media schedule by posting four times a week in different social media channels alone, and that would mean a big investment if professional photography is chosen. Hiring a photographer alone may cost you hundred of dollars per hour so stock photos are generally more affordable than professionally taken photos. It is quite unclear when exactly stock photography began, but they began selling around the 1920s and it became a well-known industry around the 1980s when these stock photos were used for newspapers and magazines. Business owners and designers can easily find stock photos online within seconds and there are also dedicated content companies offering millions of stock photos in every color palette, style and theme. They offer content in monthly subscriptions or image packs that depend on your creative or design needs.
There are three styles of stock photos with different licensing rules including royalty-free, rights managed and public domain. When it comes to royalty-free stock photos, they can be used without time limit and can be used as many times as you want after purchasing the license. When it comes to rights managed stock photos, these are used depending on the exclusivity, image size, usage, and other factors with fluctuating value in the industry. Public domains stock photos are free, can be used multiple times without requiring purchasing of a license. Allow us to help you find the best and most affordable stock photos for your web design or for commercial purposes, feel free to view our website or contact us directly. Stock photos are great and affordable option for small business.Overwhelmed by the Complexity of Photographers? This May Help