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4 Effective Digital Marketing Strategies for the Legal Industry As more and more people use the internet to search for solutions, it has become imperative for every business to establish a strong online presence. The customers of today can find a wide range of options on the web. People will not hesitate to move on to your competitor if they find that your business cannot offer the kind of value they’ve come to expect. With a good digital marketing strategy, you can win a great number of clients if you’re in the legal professions. This is because people are always looking for answers on legal matters. This presents excellent opportunities for solicitors to provide guidance on legal issues and win the trust of potential clients in the process. Let’s take a look at 4 of the most effective digital marketing strategies for solicitors: Content marketing
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Content marketing is about publishing useful content to inform and engage target audiences, while also marketing your business. On the web, content is king because people are always looking for solutions. If you can provide answers or solutions to many of the problems people face every day, then you are providing value, which is what matters most. When readers find your content, they should be able to conclude that you know what you’re talking about. You will certainly be one of the experts they’re likely to turn to if and when they need further legal assistance.
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SEO strategies SEO comprises of a range of tactics to increase your website’s visibility on Bing, Google, and other search engines. People will often pick from among the first 10 search results when they search for solutions on Google. Rarely will people go to the second page or beyond. With a good SEO strategy you can bring your website to among the top 10 results for a range of relevant terms/keywords. Some of the top techniques used to rank sites include: keyword research, content marketing, on-page optimization, and social media marketing. Social media marketing Any business without a presence on social media is missing out in a big way. Currently, nearly everyone has a least an account on one of Twitter, Facebook, Linked In or Instagram. You can reach out to potential clients by sharing useful information on these platforms, or engaging them with fun activities, such as giveaways. One of the advantages of using social media to engage customers is that the communication can be more personal as in the case or responding to private messages. PPC Pay per click advertising is one of the quickest ways to drive targeted traffic to your website. You just need to set up a landing page for converting customers, and then set up an Adwords campaign to drive traffic to this page. Though PPC may be relatively costly, it brings in instant results and therefore often worth it.

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