Advertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily. Establishing ethos and logos can be important in any type of persuasive writing, but for quick, converting online advertising that works it is essential to be able to powerfully and effective grab the pathos from the start and that starts by knowing how different demographics will respond differently to different angles of approach.
While much of this marketing theory page was written a while ago generally the principles apply just the same, if fact many of these basic pointers are good reminders of some of the simple things that are easy to overlook in these modern distracting times.
Building evidence of advertising effectiveness – crucially tracking and recording your media, methods, messages, costs, and results (responses and conversions and order values) – is a vital part of decision-making and managing your advertising and marketing mix.
Switchboard Incorporated, an online yellow pages portal, today announced an agreement with Google, developer of the largest performance-based search advertising program, that integrates content-targeted advertisements through the Google AdSense program into the Switchboard Yellow Pages.
Advertising online basically follows the principle that you will advertise on someone else’s website, to drive traffic to your website, to achieve an end goal, which may be to generate a sale on an e-commerce shop, to generate an email enquiry, a mailing list signup, or a telephone call.