By combining viral-marketing tools with mass marketing, you can extend your reach at minimal cost. While e-mail is one of the most abused forms of advertising on the Internet, it can be a great way to start a marketing campaign. Having to arrange a schedule or fight to obtain the goods may override any excitement your successful marketing may have created.
Like viruses, such strategies take advantage of rapid multiplication to explode the message from one to two to thousands, to millions. The main reason for success was the viral marketing that supported the film before its release. Whatever the viral content is, it must encourage people to share with others so as many people as possible receive the content’s message.
One of the keys to the success of modern viral marketers is that they practice delayed gratification. The work done by Karen Nelson-Field and her colleagues at Ehrenberg-Bass Institute is extremely important and should be read by anyone serious about marketing.
You may be just a few pages away from being on your way to making a substantial income making use of viral marketing. Many viral marketing programs utilize free products or services to spark interest. But a Consumer subjected to Guerilla marketing will not only try that product, but also spreads it (buzz) to his/her circle.
Furthermore, your future initiatives are more likely to naturally reach larger audience thanks to the brand awareness established during your viral campaign. Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it.