Video advertising content is becoming increasingly important as YouTube is the most visited site in the UK. This means that your prospective consumers are spending more time on video and photo sharing sites. Stimulated by the success of Tom’s Petition, Procter & Gamble subsequently incorporated ForwardTrack into a viral campaign to promote Tide Coldwater as an energy-efficient alternative to regular detergents. The key to successful e-mail campaigns is to target people who would actually want to hear from you about your product, and then to personalize your e-mails in such a way that it isn‘t apparent you are mass-marketing.
A prominent tool of viral marketing is the implementation of games and contests. Unless you have a Viral Coefficient that is greater than 1, you will not have true viral growth. These are the strategies of this Buzz Marketing and it is growing its popularity everyday.
A corporate video in which the CEO explains the quality of their products might be interesting for educational purposes, but it isn’t going to get you any votes in viral marketing. Creos was responsible for Designing, and producing, the doors used in this viral video as well as providing the live streaming technology and managed the logistics for the entire production.
Unlike businesses, a band can either fade away or move on to other promotional tactics after having a viral hit. Take what you have learned here and continue to add to it. As you get into your first viral marketing effort, there is a good chance you will find out quickly that so much of the approach is simple common sense.
But when it makes a bold statement – not about your company but about life, work or culture – that strikes a chord in the beholder, that’s when it has the potential to go viral. Like actual viruses, a viral marketing message spreads fast when it’s easy to transmit.