Since Internet marketing arrived it has changed the world of marketing, as we know it today. When advertising online, you have the ability to target a population as specific as men, age 18-35, who searched for Giants tickets between the hours of 7-10 pm or as broad as men, age 18-35 ensuring your message is in front of the right people at the right time.
And as more agencies, technology companies and digital media organisations develop their offerings and technologies, so the costs and time of design, origination, production and implementation will reduce to levels that will shift the big majority of marketing communications away from traditional (printed and other non-digital) media into modern electronic and online media, digital information, and online ‘engagement’ between customers and suppliers of all sorts.
AccuraCast specialise in helping clients optimise (SEO) their websites to rise to the top of the organic search engine rankings, draw in buyers using cost-effective pay-per-click (PPC) advertising, and use social media and mobile marketing to build strong brands, loyal customers and healthy sales.
Aside from which – when you get your philosophy right, everything else naturally anchors to it. Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions – even directors salaries and share options dare we suggest.
Online advertisers can collect data on their ads’ effectiveness, such as the size of the potential audience or actual audience response, how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor’s view.