To get your company’s name out there, you need to make sure you promote it in the right place. To find a freelancer or marketing consultant in your area, you can use Upwork (filtering by design/creative) or Freelancer To find a marketing agency, try looking through HubSpot’s Agency Partner directory All HubSpot Partners are SEO experts and will help you rank in search engines and be found online.
However, what most business mentors don’t seem to grasp is that you need cash in your business account first and their exorbitant fees – no matter how well they try and justify them to you – leaves you out in the cold and unable to tap into this marketing business resource to get your business more customers or more profit.
Such groups often serve a dual purpose, as business networks to provide marketing and connect members to potential sales leads and suppliers, and also as advocacy groups, bringing together many small businesses to provide a stronger voice in regional or national politics In the case of independent business alliances, promoting the value of locally owned, independent business (not necessarily small) through public education campaigns is integral to their work.
You can then invest in other forms of advertising, testing and measuring as you go. Whether these are on the internet or offline, using the same strategy (which lets you measure the response of a customer) means you can gradually improve all your advertising methods over the long term, increase profits and grow your business.
For example, there are repeated references to repeat customers but for some types of business this is not a strong feature – you aren’t likely to want to have your garden designed on an annual basis nor are you likely to buy a wedding cake on a regular basis.