As 2005 winds down, many small business owners will find themselves naturally looking back at the past year and evaluating how well their business did. Be genuine, not a salesperson: Marketing pest”, that is a term I use for an annoying sales person”. Make sure it’s money you have available to spend on marketing and make the commitment now to invest it in your business. It’s free, you’ll be recognized as a leader, and you’ll reach thousands of business people interested in your field.
The best way to develop and implement your marketing tactics is to think outside of the box. Remember to practice education-based marketing before you move into sales pitch mode. For example, a free tax resource from a CPA provides value outside the paid interactions between business and customer.
Jessica Thiefels has been writing and editing for more than 10 years and spent the last six years in marketing. Every small business is different — the marketing plan and tactics for a mortgage broker are entirely different from those of a computer reseller.
Because most business owner never revisit the business plan after it is created, they forget the vision of the desired project or business. Offering discounts and deals are a great way to market your business and reward customers. The challenge, I think, is helping businesses cherry pick from among the options as to where to focus their energies for their respective companies.
Our team of small business advisors can help you make the right decisions during your business start-up and help develop your management capabilities as your business venture grows. Next Marketing answered this brief by created a design for a highly crafted, letterpress business card.