If a business were a building, then its pillars, which are responsible for the structure, include online marketing, public relations, promotions, sales, direct mail, and advertisement. Breaking down all of these pillars, assigning the relevant resources, and tracking the returns, as well as fine-tuning the results can guarantee a successful outcome in franchise marketing. Read along for a detailed discussion of all these approaches.
- Public relations
Majority of businesses, whether franchise or not, tend to overlook the role of public relations in their success. Traditional approaches to public relations included sponsorships, press kits, press releases and goodwill campaigns and events to create a product’s awareness. Public relation is still applicable in the modern world of computers and the internet. In fact, launching a successful public relations campaign is far easier nowadays. All you need to have is a blog where you can release your newsworthy articles.
- Online marketing
Online marketing is a new way businesses can use to attract, engage, and reach a large group of customers easily. Online marketing offers a level playing field for all businesses since there are no entry barriers and businesses are free to use their creativity to the fullest to develop their marketing strategies. It is possible to achieve high ranking in major search engines and ensure that customers searching for your services and products online can find you easily through effective franchise SEO techniques. All you need is to employ the best digital marketing strategies.
These remain a significant way to spark excitement around a product as well as create its awareness through a marketing message. You can use various promotions approaches to attract new customers, while at the same time working to retain the existing ones. The most successful franchise businesses combine modern approaches to promotions with the traditional ones. However, with the growth in social media networks, promoting a franchise business has become easy; you target a large customer base, with low investment.
Every franchise system needs an effective sales process which ought to be as simple to understand as possible. Some of the possible franchise sales methods include phone sales, person-to-person sales, and telemarketing. Technology has also come in and offers calendar syncing, web presentations, texting, and email marketing as new ways to successful franchise sales process.
- Direct mail
Direct mail is also now used as a marketing approach. Franchisors and other business individuals can use direct mail to pass information about certain products and services. Some effective ways of direct mail as a marketing approach include drip email campaigns and e-newsletters.
Successful marketing requires a combination of different approaches. It is not possible for a business to achieve its marketing goals using just one marketing strategy. Just as in the analogy of a building, all pillars ought to be present for a strong marketing strategy. Many successful franchise businesses hire digital marketing agencies to take care of all their marketing activities. In this computer era, you need a knowledgeable individual to help you grow your business using the right techniques.